Perhaps… but do you KNOW that for sure?

See, sales and happy responses are one indicator of happy clients, but they are just ONE indicator. 

Think of it like this: Let’s say you have ten regular, high-paying clients at a given moment in time. Your bills are paid, your clients seem satisfied, and things are growing at a pretty steady pace. But what are you leaving on the table? Are they sending you referrals? Are they actively promoting you?

How would your clients react if you hit a bump in the road that derailed your normal business function? Do you have systems in place that keep things moving when life gets in the way?

If you asked your clients what the sum-total of their time with you added up to, what words would they use? Could they articulate that they felt valued, respected and pampered at every turn? 

Client experience encompasses every single touch that you have with a client, from the moment you meet them to the moment when the last dollar is paid. From communication to customer service, to user-interface and beyond, your clients’ experience is reflected on like souvenirs of an around-the-world trip. It can be a beautiful collection of thoughts, memories, and personal/professional growth that they share with everyone they meet.

Or, it can be looked back on like just another expensive learning experience.

How do you measure which category you are providing to your clients?

Not sure? Take the CX Quiz here… to see how your business stacks up.

What we do:

The Makeness team works to align your best work with your biggest vision with the deepest needs of your clients.

We work off of the basic principle that great brands do just four things well:

They Educate, Entertain, Inspire, and Value their clients.

Makeness consultants bring these four components into alignment in your business.

To schedule a free client experience strategy session, click here.